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Tire Recycling Technologies

tires in a landfill
Tire recycling is crucial, as the condition of tires gets to the point where you just can't use them anymore. We call these tires waste tires or end-of-life tires. As the World Business Council for Sustainable Development has evaluated, we generate about one billion of these tires annually.

Where is Tire Technology Headed?

an electric car being charged
Tires may look at a glance pretty much the same as time rolls on—they’re black, they’re round, they’re rubber— but in fact, tires are evolving substantially, especially in their technological features.

Old-Tech Tire Products That Still Work

a car mounting kit

The advance of technology is ever mesmerizing. Things that used to be top-of-the-line suddenly become standard—like snow tires that grab ice without studs, for instance, or run-flat tires that keep going when pressure is lost. But what about old-fashioned, technologically…

Asymmetrical Tire Treads Becoming More Common

asymmetrical tire treads

For decades, most tires displayed a tread that was symmetrical across the tire: Both the inner and outer halves of the tread were identical or mirror images. Now, increasingly, tires have asymmetrical tread designs: The inner and outer halves of…